After initially launching natural herbal medicine in 2016 our research identified missing elements in what is available within the protein category within Australia. Plant protein powders are a huge growth category & protein is essential for muscle building & maintenance, tissue building & repair and to contribute to normal bone growth. It is a fact that better health is the number 1 reason consumers consume protein.

We learned that almost all protein companies focus on weight gain/loss and not an everyday solution for better health: They promote extremes “look like a supermodel or full-time athlete” - unrealistic and unachievable expectations for most people. On average they contain 95% imported ingredients due to cost and product availability.

Almost all plant protein is from China! We found this very ironic given Australia is blessed with rich soils & clean air, and is home to many wild harvest natural & aboriginal ingredients and herbs that contain unique medicinal benefits. 

So, our journey commenced as we investigated core health trends & insights; contacted Australian farmers & manufacturers to access ingredients & researched indigenous wild harvest active ingredients.

We then discovered the wonder bean. Fava (Vicia Fava bean) & discovered its amazing benefits as a protein and that new technology & capacity could mean it is now available for us to manufacture it into a clean protein isolate within Australia. 

First stage complete! A premium protein base as Fava Bean aligns to our core principle.  AUSTRALIAN GROWN supporting Australian farmers. It is 100% natural and yes, it is of very high quality as a super smooth protein with 19 essential amino acids that tastes great and is non-gritty like other proteins (pea for example) on the market. 

The final stage was to engage our formulation experts and naturopaths & align to industry trends & ensure we have a core range that is easily used for everyday consumers with a unique selling point v our competitors. A premium quality Australian-made and grown protein formulated for health.

After all, we all know time is money and we are all busy! A simple all-inclusive low fat and low sugar range used as a meal solution, snack, protein booster. Perfect as a smoothie simply add water or milk or sprinkle onto cereal or mix into your everyday cooking.